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SMSA Motorcycle Awareness

North Dakota

Vision Zero:  Zero fatalities. Zero Excuses

 

Washington
SMSA Members-
We would like to share a video that the Washington Motorcycle Safety Program has developed. The video is a driver training video focused on motorcycle awareness.
Below is more info on how they are using the video along with the link.

Watch the video here.

Washington did a great job on the video and thank you to Andrea Nygard for sharing this with SMSA.

 

Minnesota will be running a NHTSA Section 2010/405 supported motorcyclist awareness television spot; the Governor will do a motorcycle safety proclamation; and they will have approximately 35 to 40 motorcycle groups/clubs/organizations handing out motorcyclist awareness materials and cleaning windshields on weekends at rest areas around the state. This event is their annual Washout and has been held each spring for over twenty years. www.motorcyclesafety.org

Idaho

Billboards are currently up on Idaho's roadways statewide; one for sober riding and one for PPE

• There will be 4 Motorcycle Awareness Rallies across Idaho on May 4th (Boise, Idaho Falls, Orofino, and Coeur D'Alene) in an effort to increase driver awareness.  Representatives from Idaho STAR will be speaking at each rally.

•          Numerous Facebook/Twitter posts throughout the month (https://www.facebook.com/IdahoSTAR) promoting Motorcycle Awareness
  
  
•         The Office of Highway Safety is currently airing a motorcycle safety PSA (http://www.youtube.com/watch - produced by Oklahoma, used by Idaho with permission)
  
  
•         Idaho's May eNewsletter was published May 1 and has lots of info and resources (http://us1.campaign-archive1.com
  
  
•         Idaho (in cooperation with their Office of Highway Safety) is currently developing a 30 second radio ad for broadcast.  Here is the draft script (for a 5-year old girl to read):
  o   My name is Morgan and my daddy rides a motorcycle.
  o   He says I can ride one too when I'm bigger. 
  o   I already know that motorcycles are small and hard to see.
  o   So, when we ride in the car we always look twice for motorcycles.
  o   When you drive your car please look twice for motorcycles, too.
  o   I love my daddy and want him to come home safe.
  o   (new voice, adult male most likely) -Sponsored by the Idaho Transportation Department, Idaho Coalition for Motorcycle Safety, and the Idaho STAR Motorcycle Safety Program
  
  
•        Idaho STAR then plans to make a video version of it (filmed at a local motorcycle shop) that they can push out through their social media channels (YouTube, Facebook, Twitter). 

Michigan

Motorcyclists urged to wear high-visibility gear in new campaign
Motorcyclists are being urged to ride defensively and make themselves more easily seen by wearing high-visibility riding gear through the federally funded Ride Safe to Ride Again campaign. This is the first time the effort has urged the use of gear that enhances both daytime and nighttime visibility of motorcyclists to the motoring public and includes the use of colors such as fluorescent red, orange, yellow or green and retro reflective trim.

The Ride Safe to Ride Again campaign, sponsored by the Michigan Office of Highway Safety Planning (OHSP), recognizes that the best person to look out for a motorcycle rider's safety is the rider. In previous years, the campaign has concentrated on key skills riders need to know to avoid being injured or killed in a crash. Read more here.

 

Governor Corbett Proclaims May "Motorcycle Safety Awareness Month"

Colorado Deptartment of Transportation launches new campaign

Share the Road - Traffic Safety Marketing - National Highway Traffic Safety Administration (NHTSA)