SMSA - Strategic Objectives 2003-2005

1. Enhance management of the Association by establishing the position of executive director.
   
2. Work with a variety of sources, at times leading and at times coordinating, to execute marketing activities, including creation of materials, development of promotions and identification and recommendation of tools to communicate motorcycle safety and awareness.
   
3. To inform and educate other organizations concerning the SMSA.
   
4. To provide consultative services to key stakeholders and be involved in the decision making regarding issues relating to motorcycle safety and rider education.
   
5. To provide tools and techniques to enhance program effectiveness to include sharing of best practices.
   
6. To support motorcycle safety and awareness by collecting, analyzing and disseminating safety intelligence.