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D - PROMOTIONAL INFORMATION
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During 1997 which promotional ideas did you use? |
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Promotional Materials |
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Web Address |
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Other |
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ALABAMA |
Posters - Brochures - Information Booklets - Speakers |
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Bureau - Free Courses - Newsletters - T-shirts - News |
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ARIZONA |
Posters - Brochures - Handtags - Yellow Pages - |
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Classified Ads - Speakers Bureau - Tabletop/Portable |
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Display - Free Courses - News Releases - Radio 30 |
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second spots (Traded Time) |
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CALIFORNIA |
Posters - Brochures - Billboards - Yellow Pages - |
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Information Booklets - Tabletop/Portable Display - 800# |
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Business Cards - Newsletters - T-shirts - News |
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Releases - Bumper Stickers - Helmet Decals |
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COLORADO |
Brochures - Tabletop/Portable Display - Helmet Decals |
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CONNECTICUT |
Brochures - Keytags or Fobs - Web Page - Handtags |
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DELAWARE |
Brochures - Business Cards - Helmet Decals |
Office of Highway Safety |
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FLORIDA |
Brochures - Keytags or Fobs - Helmet Decals |
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GEORGIA |
Posters - Brochures - Tabletop/Portable Display - Free |
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Courses - 800# Business Cards, Newsletters, News |
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Releases, Bumper Stickers, Helmet Decals |
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HAWAII |
Brochures - News Releases |
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IDAHO |
Posters - Brochures - Hangtags - Yellow Pages - |
www.SDE.STATE.ID.US/STARS |
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Tabletop Displays - Key Fobs - 800# Business Cards - |
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Window Decals - Bumper Stickers - Helmet Decals - |
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Free Courses - Newspaper & Radio Ads - T-shirts - |
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Patches - Program Pins - Note Pads - Refrigerator |
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Magnets - Counter Top Display Stands - Stick on |
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Calenders - Site Program Banners - Instructor Shirts |
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and Hats - Drink Mugs and Coffee Cups - License |
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ILLINOIS |
Brochures - Speakers Bureau - Tabletop/Portable |
www.dot.state.il.us |
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Display - Free Courses - 800# Business Cards - |
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Newsletters - T-shirts - Web Page - News Releases - |
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INDIANA |
Posters - Brochures - Information Booklets - |
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Tabletop/Portable Display - Free Courses - Key Fobs - |
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Newsletters - T-shirts - Bumper Stickers |
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KENTUCKY |
Posters - Brochures - Information Booklets - Classified |
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Ads - Speakers Bureau - Tabletop/Portable Display - |
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Free Courses - 800# Business Cards - Newsletters - |
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News releases - Helmet Decals |
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MARYLAND |
News Releases - PSRS |
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MASSACHUSETTS |
Posters - Brochures - Yellow Pages - Speakers Bureau |
www.magnet.state.ma.us/ghsb/ |
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- Tabletop/Portable Display - Newsletters - News |
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MINNESOTA |
Posters - Brochures - Billboards - Yellow Pages - |
www.motorcyclesafety.org |
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Information Booklets - Classified Ads - |
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Tabletop/Portable Display - 800# Business Cards - |
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Newletters - T-shirts - News Releases - Bumper |
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Stickers - Helmet Decals - Web Page - Media Kit - |
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Radio PSA - Indoor Restroom Advertising - ERC and |
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Instructor Post Card Mailings - Mugs - Wrist Wallets - |
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License Plate Holders - Radio Interviews - Radio |
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Promotions - Club Motorist Awareness Washout - Press |
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Conference - Print Advertising in MN Motorcycle |
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MISSOURI |
Brochures - Tabletop/Portable Display - 800# Business |
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Cards - Newsletters - Bumper Stickers - Flyers |
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inserted in license renewals |
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MONTANA |
Posters - Brochures - Yellow Pages - Free Courses - |
TV Ads |
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NEVADA |
Posters - Brochures - Information Booklets - Classified |
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Ads - Tabletop/Portable Display - Free Courses - |
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Keytags or Fobs - 800# Business Cards - News |
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Releases - Bumper Stickers - Helmet Decals |
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NEW HAMPSHIRE |
Posters - Brochures - Handtags - Keytags or Fobs - |
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News Releases - Helmet Decals |
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NEW JERSEY |
Brochures, News Releases, Helmet Stickers, TV, Radio |
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NEW MEXICO |
Posters - Brochures - Yellow Pages - Keytags or Fobs - |
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NEW YORK |
Posters - Brochures - Tabletop/Portable Display - Free |
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NORTH DAKOTA |
Posters - Brochures - Billboards - Information Booklets |
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- Classified Ads - Free Courses - Newsletters |
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OHIO |
Posters - Brochures - Information Booklets - Speakers |
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Bureau - Tabletop/Portable Display - Keytags or Fobs - |
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T-shirts - State Window Decals - News Releases - |
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Bumper Stickers - Helmet Decals |
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OREGON |
Posters - Brochures - Billboards - Yellow Pages - |
TV PSA's - Radio PSA's - Bus |
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Classified Ads - Speakers Bureau - Tabletop/Portable |
Boards - Theater Slide PSA's |
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Display - Keytags - 800# Business Cards - Web Page |
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PENNSYLVANIA |
Posters - Brochures - Free Courses - T-Shirts |
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SOUTH DAKOTA |
Posters - Classified Ads - 800# Business Cards - |
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TENNESSEE |
Brochures - T-shirts - News Releases - Bumper |
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TEXAS |
Posters - Brochures - Information Booklets - |
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Tabletop/Portable Display - Keytags or Fobs - 800# |
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Business Cards - Newletters - State Window Decals - |
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News releases - Bumper Stickers - Web Page |
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UTAH |
Posters - Brochures - Yellow Pages - Information |
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Booklets - Classified Ads - Free Courses - |
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Tabletop/Portable Displays - Free Courses - Keytags or |
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Fobs - 800# Business Cards - Bumper Stickers - |
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VERMONT |
Posters - Brochures - Keytags or Fobs - Helmet |
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WASHINGTON |
Posters - Speakers Bureau - Tabletop/Portable Display |
www.wa.gov/dol/drivers/wmsp.htm |
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- Free Courses - Keytags or Fobs - 800# Buisness |
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Cards - Newsletters - News Releases - Helmet Decals |
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WEST VIRGINIA |
Posters - Brochures - Information Booklets - Classified |
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Ads - Tabletop/Portable display - 800# Business Cards |
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- News Releases - Bumper Stickers - Helmet Decals |
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WISCONSIN |
Posters - Brochures - State Window Decals - News |
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Releases - Bumper Stickers - Helmet Decals |
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WYOMING |
Posters - Brochures - Classified Ads - News Releases |
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Does your state produce and distribute newsletters? |
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ALABAMA |
Instructor Only - Limited General Distribution |
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CALIFORNIA |
General Distribution |
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INDIANA |
Instructor only, State Administrators also receive. |
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KENTUCKY |
Instructor only, sponsors, dealers |
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MASSACHUSETTS |
Instructor Only |
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MINNESOTA |
Instructor only - General Distribution - Club Newsletter |
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MISSOURI |
Yes, Instructor only, Site sponsors and Advisory committee |
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NEW MEXICO |
Instructor only |
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NORTH CAROLINA |
Instructor only |
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SOUTH CAROLINA |
General Distribution |
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TEXAS |
Instructor/Sponsor only - General Distribution |
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UTAH |
For Instructors only. |
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WASHINGTON |
General Distribution |
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WISCONSIN |
Instructor Only |
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WYOMING |
General Distribution |
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Do you have an annual budget for Public Information and Education? |
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INDIANA |
$5,000.00 - $10,000.00 |
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OREGON |
Usually $10,000.00 |
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Topic for which your state has developed and distributed Public Information and Education materials: |
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ALABAMA |
Rider Education - Alcohol/Impaired Riders - Protective Gear - Motorist Awareness |
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ARIZONA |
Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist Awareness |
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CALIFORNIA |
Rider Education - Alcohol/Impaired Riders - Motorist Awareness |
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CONNECTICUT |
Rider Education - Protective Gear - Alcohol/Impaired Riders - Motorist Awareness |
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GEORGIA |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist |
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IDAHO |
Rider Education - Licensing Requirements - Motorist Awareness |
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ILLINOIS |
Rider Education - Motorist Awareness |
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INDIANA |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist |
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KENTUCKY |
Rider Education - Alcohol/Impaired Riders - Protective Gear - Motorist Awareness - Conspicuity |
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MASSACHUSETTS |
Rider Education - DOT Standard |
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MINNESOTA |
Rider Education - Alcohol/Impaired Riders - Speed - Licensing/Unendorsed Rider - Protective Gear - |
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Motorist Awareness - Front Brake Use - Helmet Use |
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NEW HAMPSHIRE |
Rider Education |
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NEW JERSEY |
Rider Education, Motorist Awareness |
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NORTH CAROLINA |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist |
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OHIO |
Rider Education - Alcohol/Impaired Riders - Motorist Awareness |
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OREGON |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Motorist Awareness |
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PENNSYLVANIA |
Rider Education - Protective Gear - Motorist Awareness. Not program money - separate funds |
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SOUTH CAROLINA |
Rider Education |
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TENNESSEE |
Rider Education - Alcohol/Impaired Riders - Motorist Awareness |
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TEXAS |
Rider Education - Alcohol/Impaired Riders - Protective Gear - Motorist Awareness |
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WASHINGTON |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist |
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WEST VIRGINIA |
Rider Education - Motorist Awareness |
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WISCONSIN |
Rider Education - Alcohol/Impaired Riders - Licensing/Unendorsed Rider - Protective Gear - Motorist |
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Awareness - Motorcycle Safety Month - Riding in Construction zones - Rustic Roads - Tours |
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How do you evaluate the effectiveness of the campaign and/or materials? |
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CALIFORNIA |
Contract with research firm. |
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CONNECTICUT |
Word of mouth - nothing formal. |
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IDAHO |
All course registrants are asked questions pertaining to the materials/campaign. |
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KENTUCKY |
Student Evaluations |
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MINNESOTA |
Surveys and focus groups, review and analyze annual crash statistics, maintain quantitative |
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data on activities. Don't typically conduct an overall evaluation of the campaign or qualitative |
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MONTANA |
Feedback from students. |
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NEVADA |
Part contract with ad agency. |
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OREGON |
The Motorcycle PI&E program is part of the Oregon DOT, TSS PI&E program that is evaluated |
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by an annual telephone survey. |
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TEXAS |
We evaluate the reception of the material by the target audience. If the demand for the |
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material is high, we say that the campaign was effective. |
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WISCONSIN |
We are attempting an evaluation of all highway safety materials. |
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How are your promotional materials distributed? |
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ALABAMA |
Instructors, shop, individuals interested in motorcycle safety, clubs, schools, driver license offices, |
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ARIZONA |
To authorized schools upon request to MVD |
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COLORADO |
Training Sites- Dealers - Schools |
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CONNECTICUT |
Dealers - Shows - DMV - Mail |
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DELAWARE |
Instructors - DMV Offices - Dealerships - Insurance Companies - Libraries |
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FLORIDA |
Course sponsors, division of Driver License Offices |
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GEORGIA |
Instructors, licensing personnel and other DPS employees |
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HAWAII |
Dealers, Insurance Agencies, Driver Licensing |
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IDAHO |
Brochures, other materials and posters were distributed to every Law Enforcement Agency - Driver |
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Licensing Office - Driver Education Program - School Superintendent - High School - |
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College/University - Motorcycle Dealer - Aftermarket Shop - Salvage Yard & Motorcycle Club in the |
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state. A poster and coordinating easel card was also produced and designed to be displayed along |
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with the brochures in stand-alone and/or wall-mounted plastic stands and were provided with most |
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ILLINOIS |
Classroom, Licensing facilities, dealers, windshield washing project, newspapers, plate renewal |
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INDIANA |
Dealerships - DMV - Police - Schools - Contractors/Sites/Instructors - License Brochures - Training |
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Sites - State Fair - Clubs - Dept. of Education Materials Directory, Web Page - Instructors - |
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Community and Civic Groups |
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IOWA |
Mail, DL Stations, Dealers, clubs, sponsors, instructors |
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KENTUCKY |
Dealers - Sponsors - Instructors - Circuit Courts - Media - Students |
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MASSACHUSETTS |
Dealers - Clubs - Registry of Motor Vehicle - Etc. |
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MINNESOTA |
Mailings - Motorcycle shows/exhibits - Dealerships - Driver Ed. Teachers - Law Enforcement - Clubs |
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- Instructors - Media - Web Page |
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NEVADA |
Dealers & Shops - Colleges - Clubs - State Fairs |
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NEW YORK |
Mail, at exhibits, on request |
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NORTH CAROLINA |
Mailings - Classrooms - Rallies - Promotions |
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OHIO |
Through instructors, trade shows, mailings to dealers, mailings to students |
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OREGON |
DMV - Motorcycle Dealers - High Schools - Clubs/Organizations - PSA Materials through Oregon |
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PENNSYLVANIA |
Mailed with each motorcycle permit, persons at Driver License Centers |
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SOUTH CAROLINA |
Mail/Dealers |
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SOUTH DAKOTA |
Distributed by instructors & mailed to dealers, clubs, organizations, etc. |
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TENNESSEE |
Drivers License Station - Rest Area Promotion - Training Sites - Dealers |
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TEXAS |
Each year, the Motorcycle Safety Bureau distributes nearly 150,000 pieces of PI&E material |
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(brochures, poster, key fobs, etc.). The bureau mails the material to anyone requesting it. Those |
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persons/organizations distribute the material in nearly every way imaginable. |
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UTAH |
By providers, Driver License Offices, Dealers |
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VERMONT |
Dealers & DMV Officers |
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WASHINGTON |
Dealers - License Offices |
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WEST VIRGINIA |
Dealers - Instructors - DMV Offices - State Police |
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WISCONSIN |
Via Rider Education Sites - Driver License Exam Stations - Driver Education Programs - Dealers, |
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Rider Organizations - WisDOT Publication Center |
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WYOMING |
By mail, students, dealers, driver license issuing stations |
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Special training sessions or conferences that your state conducted during the last three years: |
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ALABAMA |
Motorcycle Safety Day (General Public) - Instructor Conference/Workshops - Rally Seminars |
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ARIZONA |
Instructor Conference/Workshop |
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CALIFORNIA |
Instructor Motorcycle Safety Day, Conference/Workshop - Sponsor Conference/Meeting |
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COLORADO |
Instructor Conference/Workshop |
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CONNECTICUT |
Rally Seminars |
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DELAWARE |
Instructor Conference/Workshop |
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FLORIDA |
Instructor Updates |
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GEORGIA |
Instructor Conference/Workshop, Rally Seminars |
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HAWAII |
Instructor Conference/Workshop |
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IDAHO |
Motorcycle Safety Day - Instructor Conference/Workshop - Instructor Recognition Banquet |
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ILLINOIS |
Instructor Updates |
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INDIANA |
Instructor Conference/Workshop |
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IOWA |
Instructor Conference/Workshop - Sponsor Conference/Meeting |
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KENTUCKY |
Club Safety Officer Seminar - Dealership Conference - Instructor Conference/Workshop - Sponsor |
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Conference/Meeting - Rally Seminars |
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MARYLAND |
Instructor Conference/Workshop - Sponsor Conference/Meeting |
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MASSACHUSETTS |
Motorcycle Safety Day - Instructor Conference/Workshop - Sponsor Conference/Meeting - Rally Seminars |
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MINNESOTA |
Club Safety Officer Seminar - Motorcycle Safety Day (General Public) - Dealership Conference - Law |
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Enforcement Conference - Instructor Conference/Workshop - Washout Informational Meeting and Event |
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MISSOURI |
Law Enforcement Conference, Instructor Conference/Workshop, Sponsor Conference/Meeting |
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MONTANA |
Motorcycle Safety Day (General Public) - Instructor Conference/Workshop - Rally Seminars |
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NEVADA |
Instructor Conference/Workshop |
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NEW HAMPSHIRE |
Instructor Conference/Workshop |
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NEW JERSEY |
Instructor Conference/Workshop |
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NEW MEXICO |
Instructor Conference/Workshop |
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NEW YORK |
Motorcycle Safety Day (General Public) - Instructor Conference/Workshop - Sponsor Conference/Meeting - |
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NORTH CAROLINA |
Rally Seminars |
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NORTH DAKOTA |
Instructor Conference/Workshop |
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OHIO |
Instructor Conference/Workshop - Rally Seminars - |
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OKLAHOMA |
Sponsor Conference/Meeting - Assessment September 1996 |
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PENNSYLVANIA |
Instructor Conference/Workshop - Rally Seminars |
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SOUTH CAROLINA |
Club Safety Officer Seminar, Motorcycle Safety Day, Dealer Conference, Instructor Conference/Workshop, |
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SOUTH DAKOTA |
Instructor Conference/Workshop |
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TENNESSEE |
Motorcycle Safety Day (General Public) - Instructor Conference/Workshop - Sponsor Conference/Meeting |
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TEXAS |
Club Safety Officer Seminar - Motorcycle Safety Day - Dealership Conference - Instructor |
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Conference/Workshop - Sponsor Conference/Workshop - Rally Seminars |
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VIRGINIA |
Instructor Conference/Workshop |
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WASHINGTON |
Club Safety Officer Seminar - Instructor Conference/Workshop |
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WEST VIRGINIA |
Motorcycle Safety Day (General Public) - Dealership Conference - Instructor Conference/Workshop[ - |
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Sponsor Conference/Meeting - Rally Seminars |
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WISCONSIN |
Dealership Conference - Instructor Conference/Workshop - Sponsor Conference/Meeting - Governor's |
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Conference on Highway Safety |
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