Impaired Riding Campaign Profile—Open the Throttle, Not the Bottle.

Name:Open the Throttle. Not the Bottle.

Description:The “Open the Throttle. Not the Bottle.” campaign seeks to increase awareness of impairment-related motorcycle crashes, as well as encourage safe motorcycle riding practices.The campaign communicates the impact of alcohol, drugs and fatigue on riding ability, with an ultimate goal to change behavior.

The program targets men ages 25 to 40 - who account for the largest number of riders on Connecticut roadways.It capitalizes on the love affair motorcyclists have with their bikes and the freedom they feel when they are on the open road.For example, the web site, www.ride4ever.org, includes downloadable ride maps, digital postcards to keep in touch with fellow enthusiasts, articles, a listing of alcohol-free events, as well as submissions by Connecticut riders who want to share their personal riding experiences.

Strategies:Communication (PI&E), Cooperation, Rider Groups

Scope:Statewide - Connecticut

Partnerships:Connecticut Department of Transportation (CONN DOT), National Highway Traffic Safety Administration (NHTSA), Connecticut Motorcycle Riders Association (CMRA), Connecticut Motorcycle Business Association (CMBA), American Motorcyclist Association (AMA)

Resources:Website – www.Ride4Ever.org

-Interactive Tools

-Downloadable Postcards

Multimedia

-Billboards

-Radio PSAs

Primary Contact:Mr. Raymond C. Gaulin, Jr.
Department of Transportation
Division of Highway Safety
P.O. Box 317546
2800 Berlin Turnpike
Newington, Connecticut 06131-7546
(860) 594-2369
raymond.gaulin@po.state.ct.us