Impaired Riding Campaign Profile – Ride Straight

Name:Ride Straight

Description: Designed to educate motorcyclists about the dangers of riding impaired, the Ride Straight campaign launched nationwide in 2002.Ride Straight was jointly developed by the American Motorcyclist Association (AMA) and National Highway Traffic Safety Administration (NHTSA).Primary elements of the campaign include a series of posters, radio PSAs and a video PSA all emphasizing the risks of riding impaired.Ride Straight materials are suitable for reproduction and can be customized to include organization identification/brand.A supporting website was also developed and is located at www.ridestraight.com.

Strategies: Communication (PI&E), Cooperation, Rider Groups

Scope: National

Partnerships: American Motorcyclist Association (AMA), National Highway Traffic Safety Administration (NHTSA)

Resources:Website - www.ridestraight.com

Multimedia

-Video PSA featuring Dave DeSpain

-3 Audio PSA(s) featuring Dave DeSpain

Print Materials

-Series of 3 Posters

-Tri-Fold Fact Sheet

-One page handout

-Logo ad slicks

-Decals

-Pins

-Patches

Primary Contact:Imre Szauter, Legislative Affairs Specialist

American Motorcyclist Association

13515 Yarmouth Dr.

Pickerington, OH43147

614-856-1900 ext. 1125

iszauter@ama-cycle.org