Media Kits

A comprehensive media/press kit provides the media with specific information on your Motorcycle Safety Week/Month promotions. Media/press kits need to be clear, concise and simple in terms of content and layout.

Media kits should be sent to the Assignment or Managing Editor of daily newspapers, the Editor in Chief of smaller papers, and public service or news directors of television and radio stations. Be sure to send your kit at least two weeks prior to the beginning of your activities. Examples of fact sheets and common questions and answers can be found on pages 18-24 of this Idea Sampler.

Components of your media/press kit may include:

• News release--including contact names for questions
• Specific information and schedules of special promotions and events
• Significant statistics--number of motorcycle deaths and injuries in your state, including percentage of crashes attributed to car and other vehicle drivers
• Fact sheets
• Common questions and answers
• Feature article material
• Photos