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 Information is subject to change and will be updated as schedules are confirmed

2009 National Motorcycle Safety Conference August 21-23, 2009 Annual SMSA Business Meeting and Professional Development Workshops Friday, August 21, 2009 2009 Annual National Motorcycle Safety Conference Saturday and Sunday ~ August 22nd & 23rd, 2009 Hosted by: Wisconsin Department of Transportation The SMSA Conference will begin on Friday again this year with Professional Development Workshops for Administrators and Instructors/RiderCoaches on FRIDAY ~ August 21, 2009 2:00 - 5:00 pm Pre-Registration Required - See Registration Form

Click on image below for information on The Madison Concourse Hotel The Madison Concourse Hotel One West Dayton Street Madison, Wisconsin 53703 Phone:  608-257-9670 Fax:  608-257-8454 www.concoursehotel.com Madison Concourse Hotel Reservations:  1-800-356-8293, request the SMSA National Conference group rate. Room Rates:  Room Type  Single Rate  Double Rate  Concourse Level  $129.00  $139.00  Governor's Club  $164.00  $174.00 Guest room rates are subject to applicable state and local taxes in effect at the time of check-in unless written proof of exempt status is provided by the guest at check-in.  The current tax rate is 14.5% (February 12, 2008)   Reservation cut off date is midnight C.S.T. on July 21, 2009 Any individual reservations received after the cut off date will be accepted on a space and rate available basis Check-in and Check-out Time: Check-in time is 3:00 pm and check-out time is 11:00 am Guest Room Payment: Arrangements have been made for each individual to pay for his/her guest room, tax and incidental charges. Guaranteed Reservations: All individual reservations must be guaranteed with a major credit card. Guest Room Cancellation: All reservations canceled after 4:00 pm C.S.T. 24 hours prior to arrival and all "no shows" will be charged one night room and tax. For anyone planning to spend additional time in Madison, The Madison Concourse Hotel may honor the conference rate to attendees prior to and following the conference.  Please verify availability and room rates with hotel when making reservations.  SMSA is not responsible for rates charged prior to or following conference. Click on image below for information on Downtown Madison

Dane County Regional Airport (MSN) 4000 International Ln. #3 Madison, Wisconsin 53704   For Map and directions from Airport to the Madison Concourse Hotel Ground Transportation: Complimentary shuttle service is provided by the Madison Concourse Hotel From the airport, contact the hotel directly from the courtesy phone in the baggage claim area - dial 01.  Courtesy phone kiosk is located next to the luggage carousel. From the hotel, visit the bell stand in the hotel lobby at anytime to arrange for transportation to the airport.   For Area Campground Information   For Motorcycle Dealerships within the Greater Madison Area Downtown Madison Road Construction:   For Information on How to get around and park downtown during construction on University Ave., Gorham St., Broom St., Gilman St.   For Downtown Madison Construction Map  Click on image below for information on the University Avenue Corridor Reconstruction Project

 

EXHIBITORS/VENDORS Vendor Registration Fee $225.00   To Download Exhibitor/Vendor Information and Application The Madison Concourse Hotel & Governor's Club will accept packages up to 3 business days prior to the conference.  Please include the following information on each box shipped: The Madison Concourse Hotel & Governor's Club SMSA Conference - August 21-23, 2009 Exhibitor/Contact Name Box ___ of ___ 1 West Dayton Street Madison, WI 53703

2009 Professional Development Workshops brought to you by:     and     Friday, August 21, 2009 2:00 pm - 5:00 pm Your Comprehensive State Motorcycle Safety Program For:  Administrators Andrew Krajewski and Terry Butler This workshop will teach participants how to establish a more comprehensive approach to motorcycle safety within their States.  Most motorcycle safety programs are doing an outstanding job of providing rider education and motorist awareness campaigns.  Since the 1980's, rider education and motorist awareness have been considered the essential elements of a state's motorcycle safety effort.  The recent increase in motorcycle crashes, fatalities and injuries has drawn new attention to what states should be doing for motorcycle safety.  There is no single answer to reducing motorcycle crashes.  This problem is complex and multi-faceted.  To achieve a goal of reducing crashes, injuries and fatalities, states must now consider a more comprehensive approach to motorcycle safety. The National Highway Traffic Safety Administration (NHTSA) has developed a guide to assist states in creating and administering this comprehensive motorcycle safety effort.  The "Highway Safety Program Guideline No. 3" (HSPG) identifies the 11 components that states should include in their motorcycle safety program.  These components are also the foundation for the NHTSA Motorcycle Safety Program Technical Assessments. This PDW will review the components of HSPG No.3, identify how the components can be incorporated into a State program, discuss partnering with key stakeholders and provide guidance on doing a self-assessment of your motorcycle safety program.  At the end of the PDW, participants will be able to measure their State program against HSPG No.3 and begin the process for implementing a more comprehensive approach for reducing motorcycle crashes, fatalities, and injuries on their public roads. Media Training For:  Administrators and Instructors/RiderCoaches Dan Cohen We live in a world full of high stakes media.  As a 25-year veteran of television news, clients seek Dan's Media Training expertise because Dan was the guy on the "other side" of the camera and he brings a unique perspective to his training seminars.  This session will be interactive, beginning with a plenary session that covers a wide range of topics: Media Training: Crafting Your Message and Telling Your Story Interview Practice The Tough Interview Workshop will include: PowerPoint Interactive Discussion with Video Examples Message Development Planning Sound Bite and Quote Techniques On Camera Live Interview Practice Critique and Review Workshop will help you: Learn How the Media Works Know What Reporters are Looking for With a "Heads Up" in Media Management The Edge You Need to Control Your Message Communicate Your Message to the Public Prepare for a Potential Crisis Situation Advocate for Public Policy Changes Explain Complex Issues to the Media and the Public Brand Your Campaign Build Public Confidence Communicate Effectively in any Public Setting   For additional information on Dan Cohen's Media Training Pre-Registration Required - See Registration Form   for On-Line Conference Registration Form   for Printable Conference Registration Form

Preliminary Schedule - Subject to Change 2009 SMSA Annual Business Meeting Friday, August 21, 2009

7:00 am - 8:00 am	Continental Breakfast - For Business Meeting Only
7:30 am - 5:00 pm	Registration Open
8:00 am - Noon	Roll Call
	Approval of Minutes
	Chairperson's Report
	Treasurer's Report
	Standing Committee Reports
	Old Business
	New Business
	Corporate Member Reports
	Professional Member Reports
	Election of Regional Representatives
10:00 am	Break
Noon - 6:00 pm	Exhibits Open
12:15 pm	Lunch NOTE:  Lunch is provided only for SMSA voting, corporate and professional members & their guests attending the Business Meeting who have paid and signed up in advance and have been provided with lunch tickets. No lunch tickets will be available for sale on-site.
2:00 pm - 5:00 pm	Your Comprehensive State Motorcycle Safety Program for Administrators Media Training for Administrators and Instructors/RiderCoaches
3:00 pm	Break
6:00 pm - 11:00 pm	Instructor/RiderCoach Appreciation Reception Reception begins at 6:00 pm with Dinner served at 7:00 pm

Sponsored by: 

2009 NATIONAL MOTORCYCLE SAFETY CONFERENCE Saturday, August 22, 2009

7:00 am - 8:00 am	Continental Breakfast
7:00 am - 3:30 pm	Registration Open
8:00 am - 6:00 pm	Exhibits Open
9:00 am - 9:45 am	Welcome/Opening
9:45 am - 10:00 am	Break
10:00 am - 11:30 am	Keynote Speaker
11:30 am	Lunch
1:30 pm - 2:45 pm	Motorcycle Enforcement & Education . . . an Alternative Approach
1:30 pm - 2:45 pm	How to Reach Your Students - What's Important in Facilitating Adult Learning
1:30 pm - 2:45 pm	Lifelong Learning, from Approach to Action: How MSF's System of RiderCourses Achieves the Goal
1:30 pm - 2:45 pm	2008 California Motorcycle Safety Summit - A Multi-Disciplinary Approach to Improving Motorcyclist Safety in California
1:30 pm - 2:45 pm	Mandated Training . . . One Year After
2:45 pm - 3:15 pm	Break
3:15 pm - 4:30 pm	Collecting & Linking Critical Motorcycle Safety Information
3:15 pm - 4:30 pm	Getting the Most Out of Your Coaching Position
3:15 pm - 4:30 pm	Lifelong Learning, from Approach to Action: How MSF's System of RiderCourses Achieves the Goal
3:15 pm - 4:30 pm	5=Zero
3:15 pm - 4:30 pm	National Highway Traffic Safety Administration - NHTSA Data
4:30 pm - 5:30 pm	Break
5:30 pm - 10:00 pm	Saturday Evening Event

Sponsored by:

Sunday, August 23, 2009

7:00 am - 8:30 am	Continental Breakfast
8:00 am - 6:00 pm	Exhibits Open
8:30 am - 9:45 am	Go-High Viz! Educating Riders about Conspicuity
8:30 am - 9:45 am	Small Group Dynamics for the Facilitator: Principles of Cat-Herding for the RiderCoach
8:30 am - 9:45 am	Developing a Scope of Work for Consultant Study
8:30 am - 9:45 am	What More Can Rider Training Do?
8:30 am - 9:45 am	National Highway Traffic Safety Administration - NHTSA Data
9:45 am - 10:15 am	Break
10:15 am - 11:30 am	2008 California Motorcycle Safety Summit - A Multi-Disciplinary Approach to Improving Motorcyclist Safety in California
10:15 am - 11:30 am	From MOST to Alt-MOST to RST: MSF Motorcycle Licensing Tests
10:15 am - 11:30 am	How to Reach Your Students - What's Important in Facilitating Adult Learning
10:15 am - 11:30 am	Go-High Viz! Educating Riders about Conspicuity
10:15 am - 11:30 am	Instructor/RiderCoach Resource Fair:  Tools to Help Instructors/RiderCoaches Succeed in the Field
11:30 am	Lunch
1:30 pm - 2:45 pm	5=Zero
1:30 pm - 2:45 pm	Preparing Riders to S.E.E. Better: MSF Tools for Improving Hazard Perception
1:30 pm - 2:45 pm	Getting the Most Out of Your Coaching Position
1:30 pm - 2:45 pm	Collecting & Linking Critical Motorcycle Safety Information
1:30 pm - 2:45 pm	Mandated Training . . . One Year After
2:45 pm - 3:15 pm	Break
3:15 pm - 4:30 pm	Developing a Scope of Work for Consultant Study
3:15 pm - 4:30 pm	Preparing Riders to S.E.E. Better: MSF Tools for Improving Hazard Perception
3:15 pm - 4:30 pm	What More Can Rider Training Do?
3:15 pm - 4:30 pm	Motorcycle Enforcement & Education . . . an Alternative Approach
3:15 pm - 4:30 pm	Instructor/RiderCoach Resource Fair:  Tools to Help Instructors/RiderCoaches Succeed in the Field
4:30 pm - 5:00 pm	Closing Session

BREAKOUT SESSION TITLES, SPEAKERS AND DESCRIPTIONS

2008 California Motorcycle Safety Summit - A Multi-Disciplinary Approach to Improving Motorcyclist Safety in California

Jim McLaughlin

The California Highway Patrol, in cooperation with the California Office of Traffic Safety and the National Highway Traffic Safety Administration, developed a two day summit in May 2008 focusing on improving motorcyclist safety in California.  The summit provided a forum for representatives of the motorcyclist community, public safety and law enforcement representatives, the medical and engineering community and others interested in motorcyclist safety, to come together and explore motorcycle collision causes and countermeasures.  The summit focused on four subject areas as they relate to the operation of a motorcycle: Untrained, Unlicensed, Unregistered, Speed, Right of Way, and Improper Turning, Promoting the use of Safety Equipment, and Riding under the Influence.  the summit resulted in the development of a "Compendium of Ideas to Increase Motorcyclist Safety in California".  These results will be presented and discussed with SMSA members and other conference attendees.

Recommended for Administrators and Instructors/RiderCoaches

5=Zero

Michael Aguilar

Project Green Yellow Red is a social marketing campaign designed to reduce impaired motorcycle riding.  The development of this campaign was under a cooperative agreement between Innocorp, Ltd., makers of the Fatal Vision impairment simulation goggles, and NHTSA.  NHTSA is completing their agency review of the project and should have the results of the campaign published by  late February 2009.  NHTSA has invited Michael Aguilar to speak at the LifeSavers National Conference on Highway Safety to report on the results of the campaign.  The presentation to SMSA will be on the results of project Green Yellow Red as published by NHTSA and a new Wisconsin DOT campaign that Innocorp won with the Blue Knights MC to further expand social marketing to other motorcycle safety initiatives called 5=Zero.

Recommended for Administrators

Collecting & Linking Critical Motorcycle Safety Information

Andrew Krajewski

The Maryland Motor Vehicle Administration received a NHTSA Promising Practice Grant to collect and link rider training, licensing and motorcycle crash information.  The presentation will identify the information being collected and how it is analyzed and used to reduce motorcycle crashes in Maryland.

Recommended for Administrators and Instructors/RiderCoaches

Developing a Scope of Work for Consultant Study

Robert D. Secrest

This presentation will walk you through how Ohio developed a Scope of Work for a consultant to study.  Administrators will be able to understand how this document might be useful in helping your state focus on similar issues.

Recommended for Administrators

From MOST to Alt-MOST to RST: MSF Motorcycle Licensing Tests

Al Hydeman, Jim Heideman and Paul Graves

Discuss the history of the motorcycle licensing exam including the need for a current revision in licensing test.  Explain the cooperative effort between MSF and AAMVA to develop the MSF Rider Skill Test for 2 and 3-wheeled vehicles (RST-2W and RST-3W) as a licensing test complete with a certification process for state examiners.  Discuss steps MSF is taking to measure reliability and validity of the RST.

Recommended for Administrators and Instructors/RiderCoaches

Getting the Most Out of Your Coaching Position

Skip Harrison and Carlos Ramos

What is the best coaching position for each range exercise?  Are there best coaching positions for each range exercise?  If so, what are the criteria for determining them?  Explore these questions and more as we examine coaching positions and how they can be critical to helping you find success with your students.  Through several range scenarios and what is sure to be a charged discussion we'll examine recommended and alternative coaching positions along with best and not-so-best practices to help you get more out of each moment on the range.

Recommended for Instructors/RiderCoaches

Go-High Viz!  Educating Riders about Conspicuity

Pat Hahn and Scott Hedger

What can riders do to be more visible to other drivers?  Minnesota tackled the issue of rider conspicuity with its 2008-2009 Motorcyclist Conspicuity Campaign.  A program/campaign evaluation instrument was also designed and implemented.  The Minnesota Motorcycle Rider Survey was administered before the campaign to establish baseline data, and eight months after the campaign to measure campaign awareness and behavioral change.

Recommended for Administrators

How to Reach Your Students - What's Important in Facilitating Adult Learning

Roberta Carlson

Adult Learning classes may include a broad spectrum of participants.  In your Motorcycle Safety class, you may have enthusiastic learners who have waited months for your class and are so excited to be there.  On the other hand, you may have participants who have been sent by a parent and would rather be anywhere but here with you.  How do you make the class work for all participants?  How do you get the attention of those who may not want to be there and make learning meaningful for all?  Are you and your students experiencing a sense of growth from your classes?  Through group learning activities and discovery, we'll explore what's important in teaching adults.

Recommended for Instructors/RiderCoaches

Instructor/RiderCoach Resource Fair:  Tools to Help Instructors/RiderCoaches Succeed in the Field

David Dickson and Sunshine Gillett

In this informal session, we will be discussing tools that are being used in various programs to help Instructors and RiderCoaches be more successful in the field.  Some of the tools will be for range work, and some will be for classroom.  Some programs provide access to these tools on the internet (Instructor/RiderCoach website), and some provide them as handouts at the in-person updates.  We will also discuss issues such as cost, benefit, and how such tools can help with program and instructional consistency.  In addition to the tools presented, participants will be asked to share what tools they use in their programs.

Recommended for Instructors/RiderCoaches

Lifelong Learning, from Approach to Action: How MSF's System of RiderCourses Achieves the Goal

Ray Ochs, David Crouch and Cathy Rimm

MSF Staff will demonstrate exercises from some or all of the following newly released MSF RiderCourses: The Advanced RiderCourse - SportBike Techniques, the 3-Wheel Basic RiderCourse, the Returning RiderCourse, the Street RiderCourse, Scooter Basic RiderCourse, Introduction to Motorcycle Riding, and Introduction to Motorcycling.  The system MSF RiderCourses has the practical potential of offering lifelong learning to all types of motorcycle riders.  Session will occur on a Wisconsin-approved MSF-recognized range.

NOTICE:  Only currently certified MSF RiderCoaches may participate in the riding portion of the session.  Participants will be required to sign a standard MSF waiver and provide their RiderCoach certification number.  Riders must provide their own bikes in order to participate in the riding portion of the session.

Recommended for Administrators and Instructors/RiderCoaches

Mandated Training . . . One Year After

Louie Kyler

This session will focus on mandated training in Florida.  Discussion will include; what brought on the mandates, how were they handled, preparations, problems encountered and what the State of Florida is doing to enhance the mandates in the future.

Recommended for Administrators

Motorcycle Enforcement & Education . . . an Alternative Approach

Lieutenant James Halvorsen

The presentation will outline the operational requirements to implement our Motorcycle Enforcement and Educational Program.  Basically the program is modeled after mandatory checkpoints similar to those used for commercial vehicles and combined with an aerial component to eliminate ground pursuits.  An educational component is used to balance the approach and gain compliance and awareness without punitive measures.

Recommended for Administrators

National Highway Traffic Safety Administration - NHTSA Data

Lorenzo Daniels and Umesh Shankar

This presentation will provide an analysis of fatal motorcycle crash data at the national level.  The analysis will cover the following:

National Trends Exposure Data and Fatality Rates Licensing Impaired Riding Speeding Demographics Other Interesting Crash Data

Recommended for Administrators

Preparing Riders to S.E.E. Better: MSF Tools for Improving Hazard Perception

Ray Ochs

MSF has been discussing the importance of hazard perception in Learning Centers since 2004.  This year, several new MSF products that are designed to provide training in hazard perception will be available to state programs and RERPs.  MSF Staff will overview Street Smart: Rider Perception (a 90-minute classroom-only program which includes modern visual technology and classroom activities), an accompanying On-Line Hazard Awareness Module ( self-paced hazard awareness on-line module), and SMARTrainer Class - Traffic Awareness ( a classroom and SMARTrainer experience).  Course materials as well as results of pilot and field tests may be reviewed.

Recommended for Administrators and Instructors/RiderCoaches

Small Group Dynamics for the Facilitator: Principles of Cat-Herding for the RiderCoach

Al Hydeman

Presentation will use principles of group dynamics including characteristics of a facilitator, stages of development, and functional roles of group members to apply to the RiderCoach's role in the BRC classroom.  Activities designed to facilitate discussion and reflection during the session will be included.

Recommended for Administrators and Instructors/RiderCoaches

What More Can Rider Training Do?

Philip Sause

Over the last few years motorcycling has been coming under increased scrutiny because of the continuing increase of motorcycle crashes and the resulting injuries and fatalities.  Government agencies such as the NHTSA and NTSB as well as other groups like the IIHS have taken notice and are demanding that some action be taken to reverse this trend.  Is what rider training is doing now enough?  Government responds to crisis like this by either spending money on it, or by regulating the activity.  The SAFETEA-LU Act of 2005 makes funds available for highway safety projects.  If what rider training is doing now is not enough, what more can be done by rider training programs and how can motorcycle safety programs make use of the funds available to them?  We need to take care of our own house before the government steps in and does it for us.  This presentation will look at what Maryland Motorcycle Safety is doing in this area.

Recommended for Instructors/RiderCoaches

Don't normally register for the conference until your new fiscal year begins July 1st??? DON'T DELAY Register early and indicate your request for an invoice for payment of conference registration fees on your registration form. If you would like to submit your conference registration without payment prior to the beginning of the July 1st fiscal year, you must register using the printable registration form.  Click link at the bottom of this page for conference registration form.  You will not be able to use the on-line conference registration feature as a credit card is required to complete those transactions. To take advantage of the early registration via invoice, please complete your registration form and submit to the SMSA.  Make sure to mark your registration form that an invoice is requested for payment of your registration fees. If you have questions, please contact the SMSA Business Office as follows: Phone:  303-797-2318 Email:  smsabusinessmgr@smsa.org

For On-Line Conference Registration Form	For Printable Conference Registration Form

Information is subject to change and will be updated as schedules are confirmed